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Ulta Beauty 21+ Days of Beauty: Week 3 Shopping Guide
Ulta Beauty 21 Days of Beauty Week 3 is here! I’m breaking down my favorite beauty deals and must haves for September 11 through September 17, including makeup, skincare, mascara, fragrance, haircare, beauty tools and more. These are my KRS Picks from the final week of Ulta Beauty’s 21 Days of Beauty, featuring 50% off deals from brands like Tarte, Gucci, Clarins, Estée Lauder, BK Beauty, Persona, ELEMIS and more.

kellyrosesarno
2 days ago10 min read


Ulta 21+ Days of Beauty: Week 2 Shopping Guide
Ulta Beauty 21 Days of Beauty Week 2 is here! I’m breaking down all of my favorite beauty deals and must haves for September 4 through September 10, including skincare, makeup, mascara, fragrance, haircare and more. These are the 50% off Ulta Beauty deals I think are actually worth shopping, plus my personal product recommendations and favorites I already use and love.

kellyrosesarno
Sep 39 min read


Ulta 21 Days of Beauty 2026: Week 1 Deals Breakdown
It’s officially one of my favorite times to shop beauty! Ulta’s 21 Days of Beauty is back, and this year there are SO many good deals. From August 28 through September 17, Ulta is dropping new Beauty Steals EVERY DAY at 50% OFF! The catch? Many of these deals are only available for ONE DAY. So, I’m making it super easy for you. Each week, I’ll break down what’s on sale every day, the regular price versus the sale price, and most importantly, the products I think deserve a li

kellyrosesarno
Aug 278 min read


July Was Absolutely WILD: Italy, Utah, NYC and So Many Flights
July was a whirlwind! From 48 hours in Italy to speaking in Utah and NYC, come along for a month of travel, exciting projects and a little chaos.

kellyrosesarno
Aug 105 min read


I Used to Hate Tubing Mascara. These 5 Changed My Mind.
Tired of mascara smudging under your eyes? After testing nearly 350 mascaras, I'm sharing my top 5 tubing mascaras for long-lasting, smudge-proof lashes that remove easily with warm water.

kellyrosesarno
Jun 244 min read


My Top 5 Clean Mascaras That Actually Deliver
I've reviewed over 350 mascaras! Here are my top 5 Clean Mascara picks!

kellyrosesarno
Jun 183 min read


How to Get Your Kid’s White Baseball Pants Clean Again! ⚾️🫧
Hi! I'm Kelly Rose, a mom of two athletes that play baseball year-round. I pride myself on being able to get their baseball pants looking BRIGHT white, no matter how much damage they do to them! If you’re a baseball parent, you already know… white baseball pants never stay white for long! 😂 Between grass stains, red clay, dirt, and mystery marks from sliding into bases, they can look completely ruined after just one game. Before you toss them or spend a fortune replacing gea

kellyrosesarno
May 83 min read


Ulta Beauty World Highlights + My Time with DIBS Beauty
Here’s a full recap of my experience at Ulta Beauty World with DIBS Beauty, including standout booths, brand highlights, and my favorite moments from the event.

kellyrosesarno
May 42 min read


My First Coachella Experience with Kopari Beauty
I got to experience my first Coachella with Kopari Beauty, and it was such an unforgettable weekend. From the house to the festival, the amazing music, and all the little thoughtful touches, it was pure fun from start to finish.

kellyrosesarno
Apr 244 min read


Growing Out My Gray Hair: My Honest Journey
I found my first gray hair when I was 17, and I immediately went into full cover-up mode. From that point on, I became a full-on “fashion hair color girl.” I was always in the salon, trying different shades, staying on top of my roots, and doing whatever I could to hide the gray. At first, it was fun. But over time, it became… a lot. The upkeep, the maintenance, the constant appointments. It honestly started to feel exhausting. When I finally decided to start growing out my g

kellyrosesarno
Mar 274 min read


The Nodpod Resort (aka the Dreamiest Trip Ever)
A few days at the Nodpod Resort in Arizona — complete with the dreamiest room drop, real conversations with the founder, and time to actually slow down. Here’s a behind-the-scenes look at the trip.

kellyrosesarno
Mar 183 min read


Behind the Scenes with Kopari
A few days behind the scenes with Kopari reminded me why I’ve loved working with this brand for years. From thoughtful details to real conversations at headquarters — and SPF essentials that came straight to Florida with me — this trip meant more than I expected.

kellyrosesarno
Feb 272 min read


How I Elevate My Work Trips with the Right Hotels
Palm Springs Boutique Hotel Stay, West Hollywood Luxury, and My Favorite Business Travel Perks I went to California for work, but somehow it turned into one of those trips that reminds you why you love traveling in the first place. Between Palm Springs and Los Angeles, the hotels completely set the tone — and honestly made the whole trip feel less chaotic and more like a getaway. If you’re planning a trip to California, choosing the right places to stay makes all the differe

kellyrosesarno
Feb 63 min read


How to Do the Abbey Yung Hair Method for a Long-Lasting Voluminous Blowout
The Abby Yung Hair Method is a step-by-step blow-dry routine designed to give you a long-lasting, voluminous, salon-style blowout at home. If your hair usually falls flat or loses shape after a day, this method focuses on proper prep, tension, and product layering to help your style hold for days.

kellyrosesarno
Jan 303 min read


Gel Cleansers and Why They're Superior for Sensitive Skin.
Do you want a cleanser that glides over your skin? How about one that's gentle, but still gives your skin a thorough cleanse? I've got you!

kellyrosesarno
Aug 21, 20242 min read


Favorite Foundations for Forty
I love that so many women in my community are in the same age range as me (40+) and on the hunt for the perfect foundation...

kellyrosesarno
Apr 24, 20244 min read


Declan's Mining Co. Spring Launch!
Our Spring Launch is LIVE! Themed Buckets, Dino Digs, a NEW Subscription Box and THE Bracelet Wall! It's our biggest launch EVER!!

kellyrosesarno
Mar 1, 20244 min read


All-Inclusive Aruba Vacation With Kids. Here Are My Tips and Tricks!
Aruba was AMAZING! Now, I’m not exactly a travel blogger but this will certainly be my first attempt to give you all of my tips and tricks..

kellyrosesarno
Feb 27, 202414 min read


Travel Bathroom Bag Must-Haves!
Come pack my travel bathroom bag with me! Here's everything I brough on a 6 day trip to Aruba! I'll link all the things below too!

kellyrosesarno
Feb 23, 20242 min read


Two-Week Skincare Line Review of Elemis Superfood!
I'm loving this in-depth skincare series, where I try different lines exclusively for two weeks. That way I can tell you what I think is...

kellyrosesarno
Feb 21, 20242 min read


KRS - Empties: Part 2!
Loving this new series where I recap the products I've finished and what I think of them! I'll link as many as I can below with my...

kellyrosesarno
Feb 20, 20242 min read


Two-Week Skincare Line Review of Prequel
I promised myself I wouldn't review skincare in 2024 unless I've tried it for at least two weeks. Continuing with that theme and my...

kellyrosesarno
Jan 31, 20242 min read


KRS Top Mascara Picks
I've tried and tested OVER 250 mascaras, and my most frequently asked question is, "What's your absolute favorite?". So, here we go! My...

kellyrosesarno
Jan 24, 20242 min read


KRS - Empties!
How many products have you actually finished? I find once I finish them I never take the time to tell you what I thought -

kellyrosesarno
Jan 19, 20242 min read
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