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Ulta 21 Days of Beauty 2026: Week 1 Deals Breakdown

  • Writer: kellyrosesarno
    kellyrosesarno
  • 2 days ago
  • 8 min read

It’s officially one of my favorite times to shop beauty! Ulta’s 21 Days of Beauty is back, and this year there are SO many good deals.


From August 28 through September 17, Ulta is dropping new Beauty Steals EVERY DAY at 50% OFF! The catch? Many of these deals are only available for ONE DAY.

So, I’m making it super easy for you.


Each week, I’ll break down what’s on sale every day, the regular price versus the sale price, and most importantly, the products I think deserve a little extra attention.


Whenever you see ⭐ KRS PICK, you know it’s one of my personal standouts.

And we’re doing this together for the entire sale! I’ll be back every week with a new guide breaking down the next round of deals, along with my KRS Picks and the products I think are most worth adding to your cart. So make sure to check back each week before you shop!


Let’s get into Week One!


FRIDAY, AUGUST 28

⭐ KRS PICKS


Regularly $38 → SALE $19


You all know I am obsessed with DIBS. I use my GlowTour ALL the time, so seeing it for 50% off is wild! If you’ve been wanting to try one, definitely snag it while it’s on sale!



Regularly $32–$46 → SALE $16–$23


Matrix is one of those haircare lines you really can’t go wrong with. They have so many great products, and at 50% off, this is the perfect time to grab a favorite or try something new.



Regularly $17–$22 → SALE $8.50–$11


I use eye patches every single day, and Patchology is one of those brands I always come back to. Their patches are such great quality, and at 50% off, this is the perfect excuse to stock up!


EVERYTHING ELSE ON SALE TODAY



SATURDAY, AUGUST 29

⭐ KRS PICKS


Regularly $25 → SALE $12.50


A MAC lipstick for $12.50? This is exactly the kind of classic beauty buy I love seeing in this sale. If there’s a shade you’ve been wanting, today is the day.



Regularly $62 → SALE $31


If you’re wondering which scent to grab, 7 Summers is one of my favorites from DIME and the one I highly recommend! And honestly, $31 for a full-size bottle of fragrance is the perfect excuse to try something new.



Regularly $34 → SALE $17


Looking for a great everyday cleanser at a steal of a price? This is the one. First Aid Beauty makes great, no-fuss skincare, and this is such an easy product to add to your routine.



EVERYTHING ELSE ON SALE TODAY




SUNDAY, AUGUST 30

🇰🇷 ⭐ KRS SPOTLIGHT: K-BEAUTY



If you’ve been wanting to get into K-Beauty, THIS is a day I want you to pay attention to.

There are some incredible K-Beauty brands included in today’s sale, including belif, Erborian, TIRTIR and more. If there’s a product or brand you’ve been curious about, 50% off is the perfect time to give it a try!



⭐ MORE KRS PICKS


Regularly $68 → SALE $34


Another fragrance at half price! Snif is definitely on my list today. This one smells so good too!




Regularly $28 → SALE $14


The pigment on this mascara is such a nice, rich black, and it gives you great length AND volume. Absolutely worth the buy if you’re looking for a new mascara, especially at $14!



Regularly $28 → SALE $14


I don’t think I’ve ever seen IT Brushes for more than 50% off, and this is definitely when I would buy them. They can be pricey, but they’re GOOD. If there are brushes you’ve been eyeing, this is the time to grab them.



EVERYTHING ELSE ON SALE TODAY

Lancôme Teint Idole Ultra Wear Foundation

Regularly $53 → SALE $26.50


Grande Cosmetics GrandeLASH-MD + GrandeBROW

Regularly $68–$73 → SALE $34–$36.50


Amika The Wizard Detangling Primer

Regularly $32 → SALE $16


Kylie Cosmetics Hybrid Blush + Blush Brush

Regularly $22–$25 → SALE $11–$12.50


Laura Mercier Ultra-Blur Hydrating Setting Spray

Regularly $39 → SALE $19.50


Fresh Soy Hydrating Face Wash

Regularly $39 → SALE $19.50


Apothékary Wine Down Relaxation Support Tincture

Regularly $39 → SALE $19.50



MONDAY, AUGUST 31

⭐ KRS PICKS



Select Products — 50% OFF


I personally use CAKES and they work great! This is also one of those things I hate spending money on, but dang, once you get them you’re like, how did I ever live without these?! Definitely take advantage of the 50% off.



Select Haircare — 50% OFF


Divi is THAT girl. If I had to pick just one thing, I’d grab the Whipped Repair Treatment Mask, but honestly, everything on the list is a 10/10.



Regularly $20 → SALE $10

These smell so good! I love keeping one in my bag for a little refresh throughout the day!





ONLINE ONLY — 50% OFF


I use Cinema Secrets exclusively to clean my makeup brushes. The littlest bit goes such a long way, and since it can be a little pricey, getting it for 50% off is a no-brainer. If you clean your brushes regularly, grab this while it’s on sale!


EVERYTHING ELSE ON SALE TODAY

fwee Lip & Cheek Blurry Pudding Pot + Select Products

Regularly $10–$20 → SALE $5–$10


Clinique All About Eyes Eye Cream

Regularly $39–$72 → SALE $19.50–$36


Supergoop! Mineral Glowscreen Soft-Radiance Drops SPF 40

Regularly $42 → SALE $21


Living Proof Perfect Hair Day Advanced Dry Shampoo

Regularly $33 → SALE $16.50


Octavia Morgan Midnight Orchard Eau de Parfum

Regularly $150 → SALE $75


clöud café Ube Latte Beauty Booster

Regularly $14 → SALE $7


NAKERY BEAUTY Skin


Recovery Pain Therapy Cream — 50% OFF


Paul Mitchell Tea Tree Collection — 50% OFF



TUESDAY, SEPTEMBER 1

⭐ KRS PICKS


Regularly $5–$20 → SALE $2.50–$10


If your makeup brushes have seen better days, today is a great time to replace a few without spending a fortune. I mean you can get a brush as low as $2.50!!



Select Haircare — 50% OFF


The Don’t Despair, Repair! line is amazing for hair that needs a little extra help. And don’t overlook the rosemary pre-wash oil! It’s a rich, thick treatment that feels SO good when your scalp needs a little extra love.



Regularly $29 → SALE $14.50


THIS SCENT! It’s such a great light, sweet, fruity fragrance. If that’s your kind of scent, definitely give this one a smell while you’re shopping.



EVERYTHING ELSE ON SALE TODAY

PÜR Minerals Select Eye Patches 

50% OFF | ONLINE ONLY


Loving Tan 2 HR Express Face Tanning Serum

Regularly $35 → SALE $17.50


StriVectin Super-C Retinol Vitamin C Serum

Regularly $79 → SALE $39.50


ghd Original Styler 1" Flat Iron

Regularly $239 → SALE $119.50


PMD Personal Microderm Pro

Regularly $199 → SALE $99.50


LolaVie Speed Dry Heat Protectant Spray

Regularly $30 → SALE $15


NUDESTIX Select Lip Products

Regularly $29 → SALE $14.50


Kate Somerville Select KateCeuticals 

50% OFF


Kiehl’s Ultra Facial Meltdown Recovery Cream 

— 50% OFF


Wella Color Collection 

— 50% OFF




WEDNESDAY, SEPTEMBER 2

⭐ KRS PICKS



ONLINE ONLY — 50% OFF


Erborian makes such a fantastic BB cream. It even has SPF 20 built in, but you don’t get that sunscreen smell or feel like the SPF has changed the formula in any way. It just wears like a really great BB cream.



ONLINE ONLY — 50% OFF


Yes, yes, yes! These are so good! Get a color or two!





Regularly $52 → SALE $26


This isn’t something I personally use every day, but I have so many friends who swear by it. It’s also one of those luxury hair products that can cost $50+, so if you already know you’re a fan, this is absolutely the time to stock up.



Select SPF Products — 50% OFF


COOLA is my family’s go-to SPF brand. Literally everything they make with SPF is worth paying full price for, so getting it for 50% off is a STEAL.

STOCK UP!


EVERYTHING ELSE ON SALE TODAY


Juvia’s Place Select Makeup

Regularly $7–$50 → SALE $3.50–$25


DERMAFLASH LUXE+ Dermaplaning Tool

Regularly $199 → SALE $99.50


OPI Select Nail Products

Regularly $15.98–$59.98 → SALE $7.99–$29.99


NARS Light Reflecting Luminizing Powder

Regularly $42 → SALE $21


TAN-LUXE Illuminating Self-Tan Drops

Regularly $55 → SALE $27.50


isima Delicia Reparative Hair Oil

Regularly $36 → SALE $18


AHAVA Deadsea Water Mineral Shower Gel

Regularly $32–$36 → SALE $16–$18


goop Daily Detox Foaming Cleanser — 50% OFF



THURSDAY, SEPTEMBER 3


⭐ KRS PICK OF THE DAY: BK BEAUTY


ONLINE ONLY! Regularly $130 → SALE $65

BK Beauty makes some of my ABSOLUTE favorite brushes.

Brushes are one of those things that can be SO hard to spend money on because good brushes aren’t cheap. But BK Beauty is QUALITY. Like, I don’t know if you’re going to find better type of quality.


Invest in a set and it will last.


And the face brushes?! OMG. They are SO, SO soft. I cannot wait for you to try one.

If you’ve been wanting to upgrade your brushes, 50% off is the time to do it!


⭐ ALSO ON MY LIST: THE NUE CO.


Regularly $110–$125 → SALE $55–$62.50

Don’t sleep on The Nue Co. today either. Fragrance is one of my favorite categories to shop during a sale like this because that’s when the savings can really add up.





EVERYTHING ELSE ON SALE TODAY

Coach Gold Parfum

Regularly $142 → SALE $71


Urban Decay Original Eyeshadow Primer Potion

Regularly $28 → SALE $14


Buxom Select Lip Products

Regularly $26–$39 → SALE $13–$19.50


about-face Matte Fluid Eye Paint

Regularly $17 → SALE $8.50


The INKEY List Bio-Active Ceramide Moisturizer

Regularly $22 → SALE $11


Farmacy Honey Halo Ceramide Moisturizer

Regularly $48 → SALE $24


Exuviance Select Skincare

Regularly $55–$88 → SALE $27.50–$44


dpHUE Select Hair Products

Regularly $28–$39 → SALE $14–$19.50


Sebastian Shaper + Dark Oil Collection 

— 50% OFF


18.21 Man Made Entire Brand 

— 50% OFF


Drunk Elephant Mello Marula Cream Cleanser 

— 50% OFF


St. Tropez Express Dark Whipped Mousse 

— 50% OFF




THAT’S A WRAP ON WEEK ONE!


And there you have it — Week One of Ulta’s 21+ Days of Beauty! There are SO many good deals this year, and honestly, we’re just getting started.


Remember, most of these deals are only available for one day, so make your list, set those reminders and don’t wait too long if there’s something you really want!


I’ll be back next week with all of the September 4–10 deals, plus my KRS Picks and everything I think is worth checking out at 50% off.


Happy shopping, and I’ll see you back here for Week Two!

 
 
 

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