Ulta 21+ Days of Beauty: Week 2 Shopping Guide
- kellyrosesarno

- 7 hours ago
- 9 min read
We are officially heading into Week 2 of Ulta’s 21 Days of Beauty, and there are AMAZING deals coming up!
If you’re new here, I’m walking you through the entire sale week by week and sharing the products I think are actually worth grabbing. Every day, Ulta drops a new lineup of Beauty Steals, with some seriously good products marked down for just 24 hours.
This week we’re covering Friday, September 4 through Thursday, September 10, and there are some favorites in here that I am VERY excited about.
Remember, these daily deals only last for that day, so if there’s something you’ve had your eye on, don’t wait!
Don’t Forget About the Weekly Deals!
Ulta also has a whole lineup of deals that stick around all week long, which means you don’t have to worry about grabbing them in just 24 hours.
If you want to see everything that’s on sale beyond the daily deals, I’ve got you covered. Click here to shop all of this week’s deals!
Now let’s get into Week 2...
Friday, September 4
We’re kicking off the week with some GOOD ones.
⭐ KRS Picks
Regularly $98 → SALE $49
Not only is this bottle a SHOW STOPPER, this is a classic fragrance that you definitely want to check out. Daisy is one of those iconic scents that has been around forever for a reason. And if you want people to stop you and ask what you're wearing, then grab this one at 50% OFF!

Regularly $24 → SALE $12
You already know I love a good Sol de Janeiro moment. The minis are perfect if you want to try a scent before committing to a full size, or just want something easy to throw in your bag. If you're looking for a great every day botty butter than go with the Delicia Drench. If you're looking for something more targeting, check out the Beija Flor, it has retinol in though, so be careful if you're not used to active ingredients in your creams.

Regularly $25 → SALE $12.50
Juicy Tubes are such a nostalgic classic, and honestly they still hold up. If you love that super glossy, juicy lip look, $12.50 is such a good price, plus there are SO MANY COLORS! And I don't know about you, but I live for stocking up on lip products!
SALE 50% OFF
These are such a fun way to add hydration without a heavy product. If you know my best friend, Alicia, she is OBSESSED with the Milk Shake Hyaluronic Acid & Squalane Facial Toner Mist. It's amazing for dry skin. If you’ve been curious about Beekman, this is a really good opportunity to try one at half price.
Regularly $27 → SALE $13.50
I’m picking Polite Society’s Greatest Lashes of All Time Mascara over the Misbehave Weightless Mascara for this sale. Greatest Lashes is INCREDIBLE. Even the first coat gives you such good volume, curl and lift, and it just keeps getting better as you build it. I also really love the ingredients in this formula, which makes it an even bigger win for me. If you’re only grabbing one Polite Society mascara, this is the one I’d choose. SO good!
⭐ MORE DEALS TODAY:There are even more 50% off finds today from MAC Cosmetics, Stila, TULA, Peter Thomas Roth, Kenra Professional, Dermablend and more!
Want to see everything on sale today? I linked ALL of today’s daily deals HERE so you can check them out!
SATURDAY, SEPTEMBER 5
⭐ KRS Picks

Regularly $28 → SALE $14
I use this pencil EVERY DAY! It's my favorite for the perfect brow. This is one of those products you need to have a backup for when you run out, so if it’s already part of your routine, stock up while it’s half off! If you haven't tried it yet and are still trying to find the brow pencil for you, snag it!

Regularly $28 → SALE $14
A tubing mascara for $14? YES. You're going to be impressed on the first coat of this mascara. It's got great seperation adn volume! If you love easy removal and less smudging throughout the day, this is such a good time to try one.
**There are a couple other Tarte mascaras on sale today. (I linked them here), but this is my personal pick out of bunch!)

Regularly $22 → SALE $11
You've seen me make videos on this cream, it's so good! And it gives you that immediate burst of hydration. Medicube is such an incredible skincare brand, and $11 makes this such an easy add to cart!

Regularly $38 → SALE $19
If you’re not wearing SPF all year long, you’re doing it wrong! Kopari knows sunscreen, and this Elixir gives you the prettiest glow while still protecting your skin from those sun rays. It’s the perfect combination of skincare, SPF and GLOW!

SALE 50% OFF Various Items
I've personally used Babe Lash and loved it. If you’ve had any of the Babe Original lash products on your list, wait for this day. They have a good selection half off, including their brow product too.

Regularly $42 → SALE $21
This is a serum, moisturizer and primer style product all in one, which makes it such an easy morning routine option. Half off brings it down to just $21! Plus Timebeam is just a great quality brand.
Not seeing something for you in my picks? There are even more deals from Rare Beauty, Charlotte Tilbury, Milk Makeup, Supergoop!, Shiseido, Pureology and more! So many amazing brands on sale today!
I linked ALL of today’s 50% off deals HERE so you can see everything that’s included!
SUNDAY, SEPTEMBER 6
⭐ KRS Picks

Regularly $80 → SALE $40
If you love an airy, feminine fragrance with a little sweetness, this is one to smell! Pink Woods opens with Italian bergamot and lotus flower, followed by jasmine, tea leaves and vetiver, then dries down into tonka bean, cashmere woods and a hint of cotton candy. It’s sweet without being overly sugary, with this really pretty warm, woody finish. And a full size Ariana Grande fragrance for $40? This is SUCH a good time to try it!

Regularly $48 → SALE $24
Body care is skincare too, and OSEA makes some really beautiful formulas. This is one of those products that feels a little luxurious at full price, which is exactly why I love seeing it at 50% off.

Regularly $15 → SALE $7.50
MY FAVORITE! Stock up!! Half Magic is such a fun brand and their eye shadows are INCREDIBLE. At under $8, this is a great way to grab a shade you normally might not experiment with. You can't go wrong with any of the colors, definitely try a couple new colors and let me know what you think once you try them.
There’s plenty more happening today, including 50% off finds from bareMinerals, Sunday Riley, Fenty Skin, Vacation, Lancôme, Clinique, Peter Thomas Roth and more!
MONDAY, SEPTEMBER 7
⭐ KRS Picks

SALE 50% OFF on various sizes
Two VERY different Sol de Janeiro vibes, and both are on sale! Cheirosa 39 is your creamy, tropical gourmand with coconut cream, toasted vanilla, tropical orchid, sandalwood and warm praline. Think sweet, beachy and delicious.
Cheirosa 76 goes darker and sexier with black currant, pear nectar, midnight jasmine, vanilla crème, amber woods and caramelized patchouli. If you want tropical and creamy, go 39. If you want warm, sultry and more of a nighttime scent, go 76!

Regularly $53 → SALE $26.50
Peach & Lily makes some really beautiful skincare, and this is exactly the type of treatment product I’d rather grab during a big sale than pay full price for.

Regularly $98 → SALE $49
I can't get enough of all these fragrances on sale! What an awesome way to build your collection. If you love warm, cozy vanilla fragrances, PUT THIS ONE ON YOUR LIST. Getting a full size NEST fragrance for $49 is such a good deal.
Regularly $42 → SALE $21
GIVE BLOOMEFFECTS THEIR MOMENT! This brand is expensive, I know, but it is SO GOOD. This is exactly the type of product I wait to grab during a sale because getting it at 50% off makes such a difference. If you’ve been curious about Bloomeffects but couldn’t justify the price, this is your day!
And that’s definitely not everything! You’ll also find deals from RMS Beauty, OSEA, It’s a 10, Redken, Murad, Philosophy, Lancôme, DevaCurl and more.
TUESDAY, SEPTEMBER 8
⭐ KRS Picks

SALE 50% OFF
If you’re still using a makeup sponge that should have been replaced three months ago, this is your sign. 😂 I always love stocking up on tools during these sales because it’s something I know I’ll use, and beautyblenders are my FAV.

SALE 50% OFF
Eva NYC already has pretty approachable pricing, so getting the treatments for half off makes these an especially good buy. I was excited to see SO MANY products on sale too. Their hair masks are 10 out of 10 too!

SALE 50% OFF
Luna Daily makes targeted body treatments for those areas you may want a little extra help with, including stretch marks, scars, hyperpigmentation, ingrowns, redness and bumps. These are the kinds of treatment products that can come with a heftier price tag, so getting them at 50% off is a BIG deal. If you’ve been wanting to invest in some really great targeted body care, this is the time to check them out!
Today’s sale also includes finds from Dr. Althea, Rabanne, Fur, Beekman 1802, NuFACE, PÜR, PMD, Alterna, KORRES and more!
There are lots more to see, so I linked ALL of today’s daily deals HERE!
WEDNESDAY, SEPTEMBER 9
⭐ KRS Picks

Regularly up to $62 → SALE up to $31
MAËLYS is one of those brands where 50% off makes a BIG difference. If you already use the body products or have been curious about them, this is absolutely the time.

SALE 50% OFF
Another fragrance deal worth checking out! Alien is such an iconic fragrance family, and getting a MUGLER fragrance at half price is not something I’d overlook. This was my first "luxury" scent and I still love it like the first day I sprayed it.

Regularly $96 → SALE $48
ELEMIS is definitely a splurge brand, so this is another one where I would wait for a sale like this. They never dissapoint thought, and half price makes this much easier to justify.

Regularly $29 → SALE $14.50
I’ve done multiple videos on the this ampoule, and at this point, it’s officially part of my routine. My skin actually MISSES it when I don’t use it! I happily buy this at regular price, so at 50% off, you already know I’m grabbing a couple of bottles. Give this one a try. Your skin will LOVE it!
SALE 50% OFF
If an at home facial device has been on your wish list, I would absolutely rather buy one at half price than pay full retail. These always feel like a splurge to me, but people swear by these types of devices so I thought it would be good to highlight it, in case one has been on your list for while.
There are even more Beauty Steals today from ICONIC London, r.e.m. beauty, Dermalogica, Kaja, Sexy Hair, Design Essentials and more!
I linked the FULL list of today’s 50% off deals HERE so you don’t miss anything!
THURSDAY, SEPTEMBER 10
⭐ KRS Picks
SALE 50% OFF
If your hair is feeling dry, damaged or just needs some extra love, this is the collection I’d look at today. Haircare can add up quickly, so grabbing it at half price is always a win.

Regularly $37 → SALE $18.50
This is such a good one for adding texture and volume without having to completely restyle your hair. If you love that undone, fuller look, definitely check this one out.

SALE 50% OFF
SIGMA BRUSHES! If you need makeup brushes, this is your day. Sigma makes some of the BEST brushes. They can get pricey when you’re buying several at once, so 50% off these sets is almost a steal!
The last day of this week’s guide also has deals from Ralph Lauren, DHC, TULA, Nudestix, Murad, Mario Badescu, NEOM Wellbeing and more!
Want to see every single one? I linked ALL of today’s 50% off deals HERE!
THAT’S WEEK 2!
SO many good finds this week, but remember, you do not need everything just because it’s 50% off! My goal with these guides is to help you narrow it down to what’s actually worth looking at, what you might want to restock and what makes sense to finally try while the price is this good.
And we’re not done yet! I’ll be back with Week 3 before the next round of deals starts, so make sure you check back before you shop.
Until then, bookmark this guide so you can come back each day, shop my picks and use the daily links to see everything else that’s 50% off.
Happy shopping!
XX
Kelly Rose








Excited that my favorite Tarte XL will be half price! I will have to stock up!