Ulta Beauty World Highlights + My Time with DIBS Beauty

I had the absolute best time at Ulta Beauty World the other week, it was truly such a fun experience from start to finish. I was invited by DIBS Beauty as one of their creators, which honestly felt like such an honor. DIBS is one of my all-time favorite makeup brands, so getting to be there with them made it even more special. It’s always such an incredible feeling getting to work alongside a brand you genuinely love and use in your everyday routine.

Not only do I genuinely love every single one of their products, but their team is just as amazing! They're fun, kind, inclusive and so generous. You can feel their energy the second you’re around them and it carries through everything they do.

I also got to spend part of the day with Adi, who was there with DIBS too, and we had the BEST time together, have you seen our TikToks?

The booths this year were INSANE. I don’t think I even made it to half of them, but the ones I did see completely blew me away. The DIBS booth was beyond cool and such a perfect reflection of the brand... thoughtful, interactive, and just so well done. They were color matching everyone so when you went to pick up your free product, it was your exact shade, which I thought was such a standout detail and made the experience feel really personalized.

Here is a close up of the Dibs Booth.

https://video.wixstatic.com/video/60aca7_e3c82a0fb96843768c95c96c85f41736/720p/mp4/file.mp4

Speaking of cool booths. Bloom Effects was an entire vibe, they created this dreamy flower garden that honestly felt like stepping into another world. It was one of those booths you didn’t want to leave. I’m actually starting their full skincare line this month, so definitely tune back in because I’ll be sharing a full review once I’ve had time to really test everything out.

You have to take a look at the tulip garden in their booth!

And finally, I have to mention Snif! They had a pop-up I got to visit, and they absolutely spoiled me and the girls. My love for fragrance runs deep, and Snif is always so generous and welcoming. I came home with a bunch of their stuff, including one of their newer launches, Naughty Nonna, and my friends are already trying to steal it from me! LOL. (It really does smell that good.)

What an experience! It’s days like this that remind me how much I love being part of this space. Big thank you to DIBS Beauty for having me! It was seriously the best experience. ✨

Much love,

KRS